Nicotobacco has been largely successful in EU markets, and in 2023, the release of Cuba into the UK created a storm of expectation among customers. The craftsmanship of Cuba pouches sets the tone for how nicotine pouches should feel, with a distinctive pouch that seals in the gum and has a slightly moist texture. Comfortable, discreet, and with a fast-acting nicotine dispersion, Cuba quickly rose through the ranks at most online stores and convenience stores.